Surfing the Net with Kids: Advertising Rate Card

Media Kit & Rate Card

Interested in reaching a targeted audience of Internet-savvy parents, teachers and kids? "Surfing the Net with Kids" ferrets out the best of the online world for kids, families, teachers, and the young-at-heart. Each week I feature five fun, educational Web sites on topics as diverse as Gargoyles, Inventors or the Declaration of Independence. "Surfing the Net with Kids" now appears in more than many newspapers papers (such as the San Diego Union-Tribune, Atlanta Journal-Constitution, Boston Globe, and The Oregonian).

MY AUDIENCE consists primarily of kids AND college-educated adults who influence the computer usage of children and teens from three- to seventeen-years old. They are interested in children's software, children's books, online activities for families and classrooms, crafts, science experiments, online safety products and ??

The "Surfing the Net with Kids" Web site audience is:

38% elementary, middle- and high-school teachers and librarians
35% parents and grandparents of kids ages 3-17
28% kids ages 6-17

65% Female
28% Male

under 18 years 28%
18 to 24 years 15%
25 to 34 years 15%
35 to 44 years 12%
45 to 54 years 8%
55 to 64 years 6%
65 to 74 years 2%
75 and over 3%
prefer not to say 10%

Here's more detailed demographics from a site survey performed by Burst! Media.

TESTIMONIALS: Every day I get fan mail from visitors to my Web page and subscribers to my email edition. Here are a few recent quotes:

"This is the site that I have been searching for!!! Thank you! Thank you!!!! I teach third grade and have seven online computers. Your site will be magic for us!!!" Marty Loggans Crutcher, TN

"I just wanted to let you know how impressed I am with your Surf Net Kids. I recently hooked up the Internet in my home for my 6-year-old daughter. I was concerned about the inappropriate material that could be accessed because that is all you hear about. We started losing interest in the Net because we spent so much time trying to find things.(Yes, we are novices.) We stumbled across your kids page and my daughter has spent hours there. It's great to know that there is a place to go just for her age level." Julie Jones

"Months before I purchased my first computer I saved your articles in the Richmond Times. Today I downloaded Shockwave, and then played some of the games with my twelve-year-old son. They were great. This afternoon I logged onto www.surfnetkids.com and cried with excitement . You see my sister went into the hospital on Monday for a bone marrow transplant , and Monarch Butterflies will have a significant role in her recovery, and that I thank you for . Again I thank you for your site, I'm sure that both my son and grandson will have a wonderful time discovering the sites you've made easily available to us. I can't wait to share this information with my brothers and sisters, and their families. Thank you again." C. Raposo, Richmond, VA

SITE TRAFFIC: Traffic (+1,750,000 pages reaching over 650,000 unique visitors each month) has been growing quickly, due to a variety of awards (such as Yahoo! Pick of the Day) and press coverage. These traffic levels are being sustained by the following:

My column (and URL) appear in over two million newspapers each week

My free content applets are installed on about 4000 Web sites (including schools, Internet Service Providers and city guides.)

Approximately 800 "Surfing the Net" awards are displayed prominently on recipient sites

"Surfing the Net" is prominently featured in a variety of well-trafficked directories and search engines including Google, Yahoo! Links for Kids, Lycos Directory Family Friendly Sites, Earthlink's Parents & Teachers, Web TV's Explore Page, Yahoo! Kids Korea, Discovery Channel's Kid Stuff.

Each individual column (on topics such as Paper Airplanes or Mickey Mouse) is listed separately with the major search engines, attracting a subject-specific audience.

Email Ad Rates
Surfnetkids Newsletter Sponsorships	Current list size = +69,100	Top Spot: $350 per insertion 2 insertion minimum
Surfnetkids Newsletter Classified Ads	Current list size = +69,100	$40/insertion 4 insertion minimum

Web Ad Rates
Advertise on Surfnetkids Network via Google Adwords	No minimum buy required.	For instructions on how to select "surfnetkids.com" (or any of our other sites) in Google Adwords, read Adwords Site Targeting.
Banners/Leaderboards on Surfnetkids Games Gold Level View Sample	900,000 ad impressions/month	$2700/month (with monthly auto-renew)
Banners/Leaderboards on Surfnetkids Games Silver Level View Sample	450,000 ad impressions/month	$1800/month (with monthly auto-renew)
Banners/Leaderboards on Surfnetkids Games Bronze Level View Sample	225,000 ad impressions/month	$1125/month (with monthly auto-renew)
300x250 Rectangle Run of Network (Above Fold) on Surfnetkids.com, FreeKidsColoring.com, JokesByKids.com Gold Level View Sample	1,000,000 ad impressions/month	$4500/month (with monthly auto-renew)
300x250 Rectangle Run of Network (Above Fold) on Surfnetkids.com, FreeKidsColoring.com, JokesByKids.com Silver Level View Sample	500,000 ad impressions/month	$2700/month (with monthly auto-renew)
300x250 Rectangle Run of Network (Above Fold) on Surfnetkids.com, FreeKidsColoring.com, JokesByKids.com Bronze Level View Sample	250,000 ad impressions/month	$1625/month (with monthly auto-renew)
Sponsors	on Surfnetkids.com (at least 500,000 exposures per month)	$200/month (with monthly auto-renew)
Premium Sponsors Ad Package	Run-of-network text ads.	$450/month (with monthly auto-renew) Includes site-wide ads (up to 20 words) on the following 18 sites: Surfnetkids.com Welcome to My Office: Barbara Feldman FreeKidsColoring.com JokesByKids.com MakePlayDough.com SantaClausFun.com Internet Tip of the Week FreeKidsTrivia.com Caring for Houseplants How to Add Games to Your Site Blog Surf Net Parents Email for Kids Prevent Link Rot eBook Delivery Sharing Links Blog FunHalloween.net ThanksgivingFun.net IndependenceDayFun.com

NEWSLETTER SPONSORSHIPS: Surfing the Net newsletter Sponsorships include an eight-line text ad in my text and HTML newsletters. An optional logo (up to 120x120) can be placed in the HTML version of the newsletter.

Special Bonus: Buy four newsletter sponsorship ads and get a one month Sponsor Link (see below) included FREE!

Experts Speak Out about Newsletter Sponsorships:

"On newsletter ad copy: I suggest 'factual selling.' Use indisputable facts make your case. Words like revolutionary, best of breed, or 'the leader in whatever' are seen as bombast or self-aggrandizing puffery that no one has time for." Larry Chase, as quoted in "Creating Text Ads That Actually Work" from MarketingSherpa.com

"Marketing with email encompasses more than sending out completely self-contained promotional messages dedicated to your offer and your offer only. The discipline also includes "sponsorships," text and banner ads embedded in category-specific emailed newsletters. Can I share with you just how much I love these little ads? Let me count the ways..." Kim MacPherson, Clickz

"According to a new survey conducted by Nikkei Multimedia, email advertising has emerged as the hottest ad category -- receiving a higher approval rating among online users than other forms of Internet-based advertising." Annette Hamilton, ZDNet

NEWSLETTER CLASSIFIED ADS: Three-line text ads (including the URL, up to 60 characters per line) are found at the bottom of the Surfnetkids newsletter.

SPONSORS:Place a twenty word text ad under the headline "Sponsors" on most pages in the site PLUS get bonus run-of-site banner/rectangle impressions. Research has shown that text links work very well because they blend in with the content. No statistics are provided.

Here's an example:

Print paper jigsaw puzzles from your computer with
Puzzle Clonzz jigsaw puzzle printer paper.